Name the decision
Define the specific business decision under review.
You keep: the decision, named.

The Decision Audit | Subconscious Surgery™
A free 40-minute working session for founders and operators. Document the decision, estimate the cost of delay, examine the assumptions involved and leave with one practical next action.
Ten this month. If it isn't the right tool, he'll tell you.

The ceiling on your performance isn't your strategy. It isn't your discipline. It isn't your circumstances. It's a belief, held below the level of consciousness, that you don't even know is running you.
One session can change that. Permanently.
A structured working session. Document the decision, estimate the cost of delay, examine the assumptions involved and leave with one practical next action.
Define the specific business decision under review.
This may involve a hire, pricing change, partnership conversation or offer that has not been launched.
The Decision Audit provides a structured setting to examine one decision, document the assumptions involved and define a practical next step.
One decision. One documented next step.
Define the specific business decision under review.
You keep: the decision, named.
Document the time, money or opportunity affected by continued delay.
You keep: the cost of delay.
Record the participant's current reasoning and working assumptions in their own words.
You keep: the assumptions, written down.
Choose one practical action and when it will be taken.
You keep: the next action and when.
You examine one decision. Then you leave with a written next step.
Ten this month. If it isn't the right tool, he'll tell you.
Decision · Cost · Assumptions · Next step
These are examples of what people walked away with.
“If you want change and the real deal, this is it. If you really need change in your life, visible change, you got to apply yourself. It is life-changing. Literally. Every bit of it's worth it. I went all in.”
“I remember the very first session. I felt really refreshed and rejuvenated after it. I noticed the difference in my physical reality, in the way that I was doing things and handling things. Even from the first sessions I got to experience financial freedom.”
“My favourite part is when you're doing the subconscious surgery part of it. You know it's like the most amazing feeling. I'm excited to know that there is going to be a continuance.”
“Last year when we started this I was on disability for mental health. I am in a much much better place than I was 12 months ago. This has been a really really great experience.”
“I've gotten all these mental shifts and my attitude has changed. Those small shifts that I made throughout the year made big impacts. My life is more intentional. Consciously I've evolved. More self-aware.”
“I thought it was well put together. You put in a lot of effort. It was very ordered and structured. I liked that you included everybody and what we wanted to work on specifically, the areas everybody was struggling with.”
“When I first met Adrian Taffinder, I was very sceptical that he could achieve what he was promising - but he did. After the second or third session, I started to feel lighter, as if a weight had been lifted off my shoulders. I've become more laid back without being any less driven to succeed.”

“Adrian never ceases to amaze me with his knowledge. I have been working with him for well over 3 years now. And it has been life-changing to say the least. More people need to experience what he offers.”

“I have been working with Adrian Taffinder for a few months now. Our sessions have been a blessing - from helping me navigate being the best mother to my dragon child, to working through blockages in my finances.”

“Adrian is a fantastic coach and I've learned so much from him. I've had lots of coaches and mentors in the past but no one has even come close to Adrian. He has this amazing ability to see what's holding you back, then provides a script to work through it.”

“My confidence, new business enquiries, feedback and conversions have grown at a very positive and dramatic speed. Just investing an hour a week has made the most amazing impact on me and my business in just one month.”

“In just 2 sessions he removed a massive chunk of anxiety and confusion that was holding me back. I feel lighter and a sense of relief - uncovering things I thought I had conquered, but had actually just buried deep.”

If you want someone to just tell you what to do, this isn't that.

Adrian is a veteran in the personal transformation space. Having travelled the world as a speaker, he has spent decades on a single question: what actually produces meaningful behaviour change. Not more strategy. Not more discipline. A precise change at the level of belief. He is a precision practitioner. Language is his instrument. Decades of practice.
Find out what sits below the surface
Ten audits this month. Document the decision, the cost of delay, the assumptions and the next action. All written down. Yours to keep.
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Ten this month. If it isn't the right tool, he'll tell you.
Some people only need the next step named. Others want a place to practise with peers who hold the same standard.
The Ashta Project is a peer community in groups of eight. If the audit shows that's the right next environment, Adrian will say so. If private work is the better fit, he'll say that instead.